APPLE MUSIC
“Where’s Usher?” — Apple Music Super Bowl LVIII Halftime Show
How do you promote the biggest musical performance of the year? You lose the artist in Vegas, the day before he's slated to perform. Directed by David Gordon Green. Edited by Joe Guest.
:60 TRAILER
THE CAST
The 7 minute film featured a cast of Usher's closest friends and collaborators, Tim Cook, Vegas legends like the Blue Man Group and Criss Angel, and even Wesley Snipes’ Bounty Hunter cousin Leslie Snipes.
CASE STUDY
In the days following its release, the film was viewed more than 40 millions times, with average viewing time of more than 5 minutes per users.
CREDITS
Agency: Apple, Marcom (LA)
Creative Team: Chris Trumbull, Naz Arandi, Siavosh Zabeti, JC Abruzzi, Sean Park, Carlos Estrada
Role: Associate Creative Director
PRESS
Fast Company, Billboard, Entertainment Weekly, Ad Age, Revolt, The Source, Rap Up, The Today Show, Vibe, Daily Mail, Complex