APPLE MUSIC
”Rihanna Returns” — Apple Music Super Bowl LVII Halftime Show
For Apple Music’s first ever Super Bowl as sponsor, we created a brand new identity for the Halftime Show and brought back Rihanna to the stage after a 6 year hiatus. Directed by Philippa Price. Edited by Shane Reid.
CASE STUDY
STILLS
IN-GAME PROMOS
SPATIAL AUDIO
In anticipation to the show, Rihanna’s entire catalog was re-released in Spatial Audio, only on Apple Music.
We created a campaign that visually conveyed the immersive feeling of hearing her music with 360 sound.
HALFTIME SHOW IDENTITY
We created a flexible design system, driven by music and reactive to sound.
SHOW INTRO
CREDITS
Agency: Apple, Marcom (LA)
Creative Team: Chris Trumbull, Naz Arandi, Siavosh Zabeti, JC Abruzzi, Philippa Price, Sean Park, Sean Murphy, Philip Cronerud, Scott Langer
Role: Associate Creative Director