VOLKSWAGEN
Rebirth
Following the darkness of the Dieselgate crisis, Volkswagen was pushed to radically reinvent itself. We created a campaign that introduced a new VW to the world – focused on electric. Directed by Daniel Wolfe. Edited by Tom Lindsay.
PRINTS
The following print ads ran inside publications such as the New York Times, the Washington Post and the Wall Street Journal, which had broken the scandal back in 2015.
Reimagining iconic ads like ‘Lemon’ was a way to reference and pay homage to Volkswagen’s former glory days while projecting the vision of a promising future.
We released a print on the day of the 50th anniversary of the Moon Landing.
CASE STUDY
AWARDS
Clio Awards: 1 Silver — Use of Music, 1 Bronze — Direction
AICP Awards: Winner — Licensed Music and Arrangement
Effies: Bronze — Corporate Reputation, Finalist — Automotive
AdAge A-List: Finalist — Best Launch of the Year
One Show: 4 Shortlists — Moving Image Craft, Licensed Music, Creative Effectiveness, Print (Newspaper)
WARC: 1 Shortlist — Effective Use of Brand Purpose
CREDITS
Agency: Johannes Leonardo
Creative Team: Harry Neville-Towle, Lincoln Boehm, Jono Flannery, Paul Gregson, Brandon Holliday, Chris Luu, Austin Haas
Role: Senior Copywriter
PRESS
Fast Company, Adweek, AdAge, Shots, Forbes, Car and Driver, Variety, Creativity Top 5, Creative Review, Designboom, Muse by Clio, The Drum