THE BRADY CAMPAIGN
End Family Fire
While opposing parties are arguing over gun control and amendments, 8 kids a day are accidentally shot in their own homes in the United States, with their own guns. Directed by Jim Cummings.
FILM
To battle this tragic but preventable phenomenon, we created a new phrase, “Family Fire”, referring to shootings that involve improperly stored or misused guns found in homes. We released a film to introduce the new term and seed it into the world, hoping to make it become part of culture. Our goal was to dispel the notion that little or nothing can be done to prevent accidental shootings.
DIGITAL
We created an interactive experience designed to educate our audience about the dangers of having improperly stored guns in the home and inform gun owners about the easy steps to take to drastically reduce the risks.
