APPLE MUSIC CLASSICAL
Launch Campaign
Launch campaign for Apple Music Classical, a new app designed specifically for classical music. We partnered with pianist Alice Sara Ott and conductor Karina Canellakis on a film that illustrates the power of its search engine and metadata. Directed by Rohan Blair-Mangat. Edited by Joe Guest.
We brought the two artists together to record the entire 28-minute Piano Concerto featured in the film with the Netherlands Radio Philharmonic Orchestra, which is available exclusively on Apple Music Classical.
ALBUM COVER
We had the opportunity to create the cover art of the piece for Deutsche Grammophon.
OOH
Launch posters were placed near classical concerts venues in cities like New York, San Fransisco, Chicago, Paris, Berlin, London and more.
PRINT
RETAIL
AWARDS
Clio Music: 1 Bronze — Use of Music
CREDITS
Agency: Apple, Marcom (LA)
Creative Team: Chris Trumbull, Naz Arandi, Jill Lin, Sarah Zunkley, Ren Toner, Sean Murphy, Philip Cronerud, Scott Langer
Role: Associate Creative Director
PRESS
Shots, Yahoo News, Far Out Magazine, Cool Hunting