VOLKSWAGEN
Arteon — Look Down

In a market dominated by SUVs, Volkswagen was completely going against the grain of the by launching the Arteon, a sleek fastback sedan in the US. To set the stage for the new model, we showed people they didn’t necessarily have to stand up to stand out. Directed by Garth Davis. Edited by Trish Fuller.

 


STILLS

CREDITS
Agency: Johannes Leonardo
Creative Team: Matthew Jerrett, Lincoln Boehm, Harry Neville-Towle
Role: Senior Copywriter

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