AUDI SPORT
Audi R8 Hologram Box

To enhance the experience of ordering an Audi R8, we sent premium customers a hologram box, a one of a kind car configurator that allowed them to build the car of their dreams and see it come to life in 3D.

 
 

The experience didn’t stop there. To ease the wait between ordering and receiving the car, the box allowed future owners to follow the production process of their vehicle from start to finish, with parts of the car appearing in real time as it was being made inside the factory.

 

CREDITS
Agency: Romance
Creative Partner: Julien Bon
Role: Copywriter

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